From “If Only…” to “One and Only.”
One of the reasons why we have become the chosen partner for our clients over generations is because we listen. Understanding our customers is the Alpha & Omega of our credo. Getting a sense of what inspires them gives us the impetus to craft the perfect essence for their brand.
In our eyes, the perfumer is an artist and the ingredients form the palate from which an aroma is created. But while speaking to several of our clients’ perfumers, what we realised is that their mastery is stifled by their inability to use several ingredients in larger quantities
The number of times we heard... “IF ONLY...”
So we retraced our thought process from Omega back to Alpha and asked ourselves, what we could do to turn that drop into an infinite ocean of creativity.
•If only the cost was less prohibitive we could use more.
•If only we had a reliable supply of well priced aroma chemicals, our potential would know no bounds
•If only the process and patents were less restrictive we could do more.
New ideas. New innovations.